Which method is commonly used for handling customer complaints effectively?

Listening actively is a fundamental approach to effectively handle customer complaints because it allows the customer to feel heard and valued. When representatives actively listen, they can fully understand the customer's concerns and emotions, which is crucial in building rapport. It also demonstrates empathy, showing the customer that their issue is important to the company.

By actively engaging with the customer's complaint, representatives can clarify the problem, ask relevant questions, and ensure they have all the necessary facts to address the issue appropriately. This approach can lead to a more satisfactory resolution because it encourages open communication and allows for collaborative problem-solving. The resolution process is greatly enhanced when the customer feels that their concerns are being truly considered and understood, which can improve customer satisfaction and loyalty.

In contrast, options such as avoiding the issue, transferring the call repeatedly, or providing no follow-up would likely result in frustration for the customer and could harm the relationship between the customer and the company. These practices do not contribute to a positive resolution and can exacerbate the situation instead of resolving it.